Agree! Once you understand (how I call it) "JTBD Thinking" you really start seeing everything from…

…simple, but also transformational in the way that I had been approaching solving customer problems. Once I watched that video and read a few more articles, I started seeing everything in the frame of JTBD.

Practical Applications of JTBD: A Conversation with Jake Mitchell

JTBD Toolkit

Wolfram Nagel

Oct 6, 2022

Agree! Once you understand (how I call it) "JTBD Thinking" you really start seeing everything from a jobs perspective. Very useful. :-)

Written by Wolfram Nagel

557 followers

193 following

UX Designer (@TeamViewer), UI Architect, JTBD Practitioner, Author of “Multiscreen UX Design”, Initiator of the “Design Methods Finder”. I love my 👪 and ⚽️🚵📸

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