Designing for Multiscreen — Challenges are chances! (6/6)

Here’s the 6th topic you should consider when developing strategies for digital services across multiple screens

More and more people are using more and more screens. Users expect to access information on all relevant screens. Thus digital services require a holistic strategy.


  1. Think multiscreen
  2. Know your screens
  3. Put the user at the centre
  4. Context is King
  5. Multiscreen-ready layout and content
  6. Challenges are chances

6) Challenges are chances

Internet, synchronisation, and cloud computing are fundamental pillars of a functioning multiscreen strategy. Think about fallback solutions for poor connection speed, for example in areas with no reception. Watch out for project specific challenges and chances of cross-device and cross-platform concepts in regards to information, interaction, communication and collaboration.

Desktop, mobile website or app?

There’s always the question whether a pure desktop offering is sufficient (a clear “No” to that) or whether a mobile optimised version is needed. Whether a native application or a web app is the better solution for mobile devices needs to be decided on a case by case basis. When using web apps it depends on the particular project if responsive webdesign or a separate mobile offering is better suited. We already discussed the responsive design approach. It’s a very complex subject matter.

Requirements, target audience, technology

Other questions to be answered: What are the specific requirements for the service and what is the experience the application should deliver (user experience, corporate guidelines, communication aims)? What is the aim of the service, app or website? What content needs to be displayed? What is the business model? How large is the budget and the the available timeframe? How is the target audience defined? What user types are the target audience? What platforms and devices are used by the potential user?

One last hint:

Live and breath multiscreen and your job will be a lot of fun. It is easier to create appropriate services and future friendly concepts when you’re frequently using multiscreen services and ecosystems in your personal life instead of only picking them up when you need them. Bringing your own experiences to the table makes your research a lot easier. You’re doing user research on yourself.

Outlook and conclusion

There will be a lot more interfaces and internet-connected devices (e.g. wearables, glasses) in the near future. This will lead to an even more fragmented multiscreen environment, and that fact should, and must be considered when designing and planning multiscreen-projects. It won’t be any easier, but will be even more exciting for designers and developers to work on digital projects in the future.

Senior UX Designer (@TeamViewer), UI Architect, Multiscreen Evangelist, JTBD Thinker, Author of @msxbook, Initiator of @dmfndr. I love the web, my 👪 and ⚽️🚵‍.

Senior UX Designer (@TeamViewer), UI Architect, Multiscreen Evangelist, JTBD Thinker, Author of @msxbook, Initiator of @dmfndr. I love the web, my 👪 and ⚽️🚵‍.