Thanks for your reply, Xavier. That means you would and did not segment answers and surveys by user traits, right? Wouldn’t it help to segment based on usage frequency, IT-skills, platform usage, role, etc.?

How do you segment based on outcomes? Can you describe that briefly in just 2–3 sentences? How does the demographic-style help you to understand the segments?

Note: I’d not collect too much demographic information. I’m more interested in information regarding usage, e.g. licence, kind of usage, role while using a service, duration, frequency (daily, weekly, etc.), IT-skills (low, medium, expert), device classes (smartphone, tablet, desktop, …) and platform (operating systems), and so on.

I’m curious what you think! :-)