UX FTW — Pragmatic Customer-Centricity with Jobs To Be Done
✍ ️Earlier this year I wrote an article on our Customer-Centric Value Creation Framework and our pragmatic Jobs-To-Be-Done based approach and mindset.
💬 ️In the meantime I presented the topic at the UX Festival by German UPA and also at the “Mensch und Computer” conference — with a workshop and a talk and at a few other smaller events. The topic has been slightly rephrased since then…
📬 The feedback is pretty good. In the meantime I have received many emails and inquiries. That’s why I decided to create a summary page with all the information and content that has been shared so far.
I will update this page regularly…
Customer-Centric Value Creation
An approach and five tips on how to design and develop valuable products and services.
Mural Job Map template
My talk at the UX Festival in Erfurt (May 2022)
Edizon Innovators Talk
In February 2021 I was invited as talk guest to Edizon’s Innovators Talk together with Andrea Ramirez.
We discussed an interesting topic: “Shall We Build a Bridge or a Boat? Viewpoints on Customer-Centric Service Development”
JTBD Untangled Webinar
In April 2022 Jim Kalbach invited me to the JTBD Untangled Webinar.