UX FTW — Pragmatic Customer-Centricity with Jobs To Be Done
✍ ️Earlier this year I wrote an article on our Customer-Centric Value Creation Framework and our pragmatic Jobs-To-Be-Done based approach and mindset.
💬 ️In the meantime I presented the topic at the UX Festival by German UPA and also at the “Mensch und Computer” conference — with a workshop and a talk and at a few other smaller events. The topic has been slightly rephrased since then…
📬 The feedback is pretty good. In the meantime I have received many emails and inquiries. That’s why I decided to create a summary page with all the information and content that has been shared so far.
I will update this page regularly…
Customer-Centric Value Creation
An approach and five tips on how to design and develop valuable products and services.